Previously, I have written about the lack of barriers to learning, exploring, and communicating. This video on social media marketing is a good example of how businesses and entrepreneurs can use social media marketing, strategically and at no cost, to reach customers in their happy places: online and in social media, where they devote hours of attention , and get most of their news and advertising.
Why this topic for this blog?
Building a successful life, a self-directed life, is within our grasp.
Small business owners and entrepreneurs often fret about their advertising budget, or lack of one. But with user-oriented apps like Facebook, Twitter, and Instagram, businesses can reach a wide audience already tuned in to your theme using hashtags and searches. This reduces the cost and layers between consumers and creators. Gary Vaynerchuk wrote a book on it: Jab, Jab, Jab, Right Hook. Reviewed here.
Spend your valuable time working on your business and email Mulan Lau for guidance on the social media marketing process: firstname.lastname@example.org.
And, yes, this is my programmer progeny and resident technology whisperer daughter about whom I occasionally write.
Featured image by jamieanne on flickr.com.