Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk
My rating: 5 of 5 stars
“We have to remember to give, give, give before we ask.” (Vaynerchuk, 188)
Gary Vaynerchuk is fun, knowledgeable, and challenging – exactly how he wants you to design each social media post. Remember to include your logo on the pictures.
Vaynerchuk wants you to get people to LIKE your brand BEFORE asking them to buy your brand utilizing the unique characteristics of Facebook, Tumblr, Instagram, Pinterest, and Twitter. Each chapter focuses on specific social media features, how people use it, what makes an effective and memorable post, and how to make a lousy one. Examples from multinational companies and celebrities: Victoria’s Secret, Mercedes, Jeep, Selena Gomez, and Katy Perry.
Social media is the new, almost free advertising (employees gotta get paid but no million dollar ad placements). Entrepreneurs and small businesses can apply these principles. Quality photography is the one expensive but essential part. However, mastering one medium at a time would be less intimidating than trying to do all well at once.
An excellent resource for high school and college classes in :
- media
- influence
- PR
- advertising
How teachers and other youth workers can use this book
Motivate students with the language and tools they know to benefit their school, club, and community. Start a club in which teens (under adult supervision) create social media posts to help promote your branch/organization/teen club – fundraisers, call for volunteers, recruit participants, encourage community pride.
Marketable and transferable skills
- Planning
- Communication with the team, stakeholders, community members
- Presentation – explain why their ideas are good
- Info-gathering – what theme they want to present, purpose of the campaign
- Photography – pictures capturing spirit, idea, emotion
- Writing – clever, funny, engaging text
A concrete, project-based application of technology
Kids can add the experience to their resumes and college applications and the NGO can use it to apply for grants. It’s win-win and free. They can harness social media to build something good and meaningful.
Good luck holding those kids back!
Thought Ripples by Wendi 
[…] Small business owners and entrepreneurs often fret about their advertising budget, or lack of one. But with user-oriented apps like Facebook, Twitter, and Instagram, businesses can reach a wide audience already tuned in to your theme using hashtags and searches. This reduces the cost and layers between consumers and creators. Gary Vaynerchuk wrote a book on it: Jab, Jab, Jab, Right Hook. Reviewed here. […]
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